Impactful landing pages for every goal
Creating a variety of landing pages for campaigns, collaborations, educational touch points, and enhancing brand perception.
The client
Ollie is a direct-to-consumer company specializing in personalized subscriptions for fresh dog food. Their commitment centers on using human-grade ingredients and highlighting the positive impact of fresh nutrition for dogs. Ollie’s mission is to deliver optimal dietary health for pups while empowering owners with knowledge to better care for their furry family members.
The project
The client has transitioned to a CMS platform that enables users to create landing pages without needing developer assistance. Consequently, the marketing team required support in designing landing pages for new lead generation, partnerships, and educational touch points. My task was to design and build these pages to ensure high user engagement and positive brand interactions, while aligning with the client's branding. This work was ongoing as requests kept coming in.
The result
Due to numerous requests for landing page creation, I have outlined the essential content needed to efficiently build various pages. The performance of these initial pages influenced the design structure for later creations, resulting in more impactful designs. Here are some important pages that were developed:
Campaign focused
I created these pages for campaigns focused on common reasons why dogs might switch to Ollie’s food. The results from these campaigns led to the creation of many more pages to enhance SEO performance. As a result, over 20 pages were created to meet the team's target goals.
Partnership focused
Partnerships were being developed with Ollie, and major campaigns were planned to announce them. Given the extensive campaign content, the team required landing pages to help the audience learn more about the partnership. These pages also served as press content pieces for the company to reflect on its accomplishments.
Educational focused
The team aimed to create more robust, evidence-based pages for reference and to attract potential new leads. Previously, they had been using blog posts as touchpoints. Still, they wanted to develop a comprehensive educational resource that would specifically attract high-quality users actively searching for the topic online.
Proof of product
The pages on their site were outdated and relied on old modules before the transition. To enhance these high-traffic pages, I revamped them to improve content update efficiency and ensured they used current modules in their CMS to prevent potential bugs. This improvement enabled the team to strategize on how to effectively present content that has been shown to attract new customers to try Ollie’s products.
