Hi, I’m Serena!

I’m a detail-oriented designer with over 10 years of experience transforming business objectives into compelling creative solutions. I’ve partnered with clients from DTC brands to e-commerce leaders, leveraging my expertise in research, creative build-outs, and system design. My process is anchored in clarity and efficiency, resulting in products that consistently exceed client expectations.

Driven by a passion for story-driven design and meaningful human connection, I thrive on exploring innovative ideas and collaborating on creative projects. Outside of work, I enjoy crocheting, knitting, rock climbing, and baking!

Interested in collaborating? View my resume, send me a message, and let’s create something great together.