Distinctive visual branding strategies
Guiding customers seamlessly through the platform using intuitive visual design elements.
The client
Ollie is a dog food company that focuses on using human-grade ingredients. Their mission is to provide dogs with the best nutrition while educating owners about the benefits of fresh food for dogs.
The project
I was assigned to create a set of icons and illustrations for the company's website and other marketing channels, ensuring adherence to the brand's visual guidelines. During my time there, I developed a library of assets that served various purposes across different departments.
The result
Here is the customer-facing account page I helped flesh out. The icon illustrations served as visual guides to help customers understand what each section represented. Bringing them into the customer’s account dashboard added an element of fun and friendliness, aligning with the design guidelines.
The asset library
As the company enhances its digital platform, I created a library of assets to be used across various channels.
