https://www.helloserena.com/work daily 1.0 2024-07-24 https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595220823336-3WBXI94FRVO5V1QM8V5F/responsive-casestudy.jpg Work - UX & UI A friendly service to help you find climbs outdoor An app that helps you locate climbing routes outdoors and creates an overall positive user experience. Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/432267f2-bfa6-4c80-b8de-dc08ea9c0727/responsive-casestudy.jpg Work - UX & UI Web page design Building stronger connections between business and consumers with relevant content. View work https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1598674843097-W751ZCNEL6WLQF1E0M4J/ollie-iconography.jpg Work - Iconography Visual branding Helping customers navigate the platform with visual design elements. View work https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586756080437-F7YFK426J7LOST35Z6Z1/hp-feelwell.jpg Work - UX & UI A mobile-first online booking experience A mobile web design with a personalized search and user-friendly appointment booking. Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595221048570-DRJAWB222POCZPZ7Q8PP/responsive-casestudy.jpg Work - UX & UI Connecting people with a new social feature An integrated social feature in an existing application that enhances the user’s music experience and make better human connections. Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583536591410-YUBJ27FLHMSII00X8KBZ/responsive.jpg Work - UX & UI A new online shopping experience A responsive web design that focuses on solving users’ needs and understanding their goals. Read case study https://www.helloserena.com/feelwell-case-study daily 0.75 2021-10-26 https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586745420428-EJMOYP69WFU3G1X8UQLF/hero-responsive.png Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595219415104-YO5QESAD9C0F2WDBG8Y4/Feelwell-Logo2+copy.png Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586745781072-67IOIRO55S2KEGB0XNAZ/market-competitor-analysis.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586747430289-RU99QKVSCJ1H5PXEJEES/Empathy-Map-feelwell.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586747414049-3MLSGNMOK1UE7CVKNZG4/Persona-feelwell.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586751862390-G6PVFQNN3V17FA5CX0DR/mid-fi+wireframes.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595214603430-33GS26AQP0CUCFCNUU90/userflow-feelwell.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586749732565-D5X48ABPZZ15ULAKGIAJ/lo-fi-wireframes.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586747900270-DVNZX6J6PD6G58PZ7U2X/style-tile-feelwell.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586747570322-WFWB0T7Q5YQUDB7OIO73/UI-kit.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586754360952-VQ455NJMASO8DSFMB1G2/hi-fi+wireframes.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586747851545-NAWIUON5SG6HVQ655Q4K/affinity-map.jpg Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586757973044-9418DZKB1ISBB839701C/final-phones.png Feel Well Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586755041010-BGNIHMI9NU9HLLJDENKN/responsive+copy.jpg Feel Well Case Study A new online shopping experience Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595219530075-YRM8VHUCPM4OVUASXBKD/Screen+Shot+2020-07-20+at+12.09.09+AM.png Feel Well Case Study Connecting people with a social feature Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595219590420-57TIDDTO38LJXTD4ZISH/responsive-casestudy.jpg Feel Well Case Study A friendly service to find climbs outdoor Read case study https://www.helloserena.com/about daily 0.75 2024-07-24 https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1582996976162-3H2AS6ZYDCL2YYB41IZC/portrait.jpg About - Hi, I’m Serena! I'm an experienced designer with a demonstrated history of solving business goals and user needs. I have a design and content marketing background that amounts to over 8 years of experience in multimedia communications. I have honed my skills in research, design, data analysis, and project managing over my years of working. I am passionate about designing solutions inspired by stories and creating deep, human connections. These are the driving elements in my approach to design thinking. I love to explore ideas and collaborate on fun projects. Take a look at my resume! In my free time, I like to look for new skincare products, rock climb indoors and outside, and share adorable cat memes! Want to get in touch? Drop me a message and let’s work together. https://www.helloserena.com/contact daily 0.75 2020-09-05 https://www.helloserena.com/saint-case-study daily 0.75 2021-10-26 https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595219885127-6UDDZ0DRZICYK49ECQL9/Saint-logo3.png Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583540536219-2CG45FPRG47XLCKBY1U9/responsive-saint.png Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583552827130-NSQHPA5XD7S97WXL79ZN/competitive-analysis.jpg Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583556563674-B5TSBWIKUKUT7LF5MWNZ/Empathy-Map-saint.jpg Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583556505320-630UCVV5XHGMOP2FR683/Persona-saint.jpg Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583562209143-R2HPMJ1VN69ELQ5TSZVN/lofi-wireframes.jpg Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583563617011-1YC0X7O3ASOY18GSYZ6K/style-tile-saint.png Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583558496738-ZRBCF9VO0AWFJOJVPE7A/sitemap-saint.jpg Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583560385881-8IQXLKPOUQTH5LDA2TTK/userflow-saint.jpg Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583557166869-4NZ5UWCCR70TYRL8WN86/cardsorting-saint.png Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583564687928-E709WZB94QOWQXAE0HUI/hifi-wireframes.jpg Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583562463295-FI6WRMITMQT8PXFX44LK/UI-kit+copy.jpg Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583562591708-EZ48IWN0CQASYNT7UWO2/affinity-map-saint.png Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1583565266996-NKCY8GEFGRVTM2MOEZNW/nextsteps-saint.jpg Saint Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595220074206-QX00M6S58DNAR53FH80N/hp-feelwell.jpg Saint Case Study A mobile-first online booking experience Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595220091344-GTZKP24R3RDZ73U1I4NI/responsive-casestudy.jpg Saint Case Study A friendly service to find climbs outdoor Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595220101312-9HO8DMVNHRIRYUXR42J7/Screen+Shot+2020-07-20+at+12.09.09+AM.png Saint Case Study Connecting people with a social feature Read case study https://www.helloserena.com/spotify-case-study daily 0.75 2021-10-26 https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589415172620-12VB57X1XQZNELT7UXK5/Spotify_Logo_RGB_Green+copy.png Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589492011238-7VHOVR09JDYQLGMO8HUY/casestudy-heroimage-sq.png Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589411303332-RGSO164Z5QAU4GWG3KP6/Competitior-analysis.jpg Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589410637339-36FD02WYXSA1NXUGAHWT/Persona-spotify.jpg Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589411036089-SACSBLE5QKJ67NWUAQV7/EmpathyMap-Spotify.jpg Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589411481688-ET82XIPZKYVK70DFFRAK/mid-fi+wireframes.jpg Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589483789083-F9AQBEJ5HMROGJ7KX0WF/lo-fi+wireframes-spotify.jpg Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589518509479-W3HPUO63CJTTS4OAJ3EH/ideation-casestudy.jpg Spotify Case Study Highlighted in green here are the two ideas I wanted to develop further. https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589519461989-KFO0BP1RF7W2QFZ1BDPL/storyboarding-casestudy.jpg Spotify Case Study Highlighted in green here, this storyboard generated the strongest flow in addressing to the user’s needs and motivations. https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589411204171-WOAFK1PTCCX9LUVJ7XQU/userflow-spotify.jpg Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589482755614-C5OQ65GKMON97S6VE45D/affinity-map-spotify3.jpg Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589411585352-ID5AEEOYZ1H0ESNZ6BN6/hi-fi+wireframes.jpg Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589429349447-68OHD6LY1CLSJJURLNEP/final-prototype.png Spotify Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1589434969606-ISFV6XIH668O7XBDOEOI/hp-feelwell.jpg Spotify Case Study A mobile-first online booking experience Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595218995886-5AJ77Z505FBGP9ZLZ7YC/responsive-casestudy.jpg Spotify Case Study A friendly service to find climbs outdoor Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1586755041010-BGNIHMI9NU9HLLJDENKN/responsive+copy.jpg Spotify Case Study A new online shopping experience Read case study https://www.helloserena.com/stone-atlas-case-study daily 0.75 2021-12-01 https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1593549908898-2CLS3MOKP7QQK5SGGYHR/StoneAtlas-Logo.png Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1594699294590-2QH956RZWCQ0U4FTMLTG/responsive.png Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1594508805563-RFBP0VEMMFE3115K6QI9/competitive-analysis-rock2.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1594616468007-U5QN127FPAGQX7C0IZU4/EmpathyMap-Rock+copy.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1594616484591-8X8HA2XDH6BJESYGQ4OF/Persona-rock+copy.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1594525847292-TCYEQUZ8VA3ZDLCKL7KB/mid-fi-wireframes2.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1594509072617-IHAN71ZMG5ZRRE5P4O08/userflow-rock2.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1593548658812-OW4TA8TI3OTGNGTDCSTH/lo-fi+wireframes-rock.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1593548606822-0555CNAT34YCILS5QM25/storyboarding-rock.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1593548565730-0K7919YEQ0T6VQXQX8TM/ideation-rock.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1596225658061-BX0GTEGS0UQOBB678R5H/UI-kit.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1594406027020-Y75204434U7QRXMK716M/affinity-map-stone-horiz-case2+copy.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1594697847813-GEGI2VXHRMINJRC5UG48/hi-fi-wireframes.jpg Stone Atlas Case Study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595217810941-7WBPPAAFZKCO5LSUNDV7/hp-feelwell.jpg Stone Atlas Case Study A mobile-first online booking experience Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595218175123-0VXTMUAZJOEFYX57NED7/image-asset.png Stone Atlas Case Study Connecting people with a social feature Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1595217674157-J0MR1OC77G3YIIXTS1YD/responsive+copy.jpg Stone Atlas Case Study A new online shopping experience Read case study https://www.helloserena.com/ollie-iconography daily 0.75 2021-07-12 https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1598675035553-U1PG9I32L7IN3S8S93ZO/ollie-Logo-white.png Ollie Iconography https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1598676251882-4EU465HRK3U3PBFCO129/Ollie-account-UI.jpg Ollie Iconography https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1597981832290-DTYXM232VBJQMRZMJ0MM/master-iconsArtboard-2.png Ollie Iconography https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1624827902617-WWHI5A94U4TPKV4DOIZG/master-icons-1.png Ollie Iconography https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1597981903949-D9AT5TSHPH6AVQYP2T14/master-iconsArtboard-3.png Ollie Iconography https://www.helloserena.com/ollie-web-page-design daily 0.75 2022-08-12 https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1598675035553-U1PG9I32L7IN3S8S93ZO/ollie-Logo-white.png Ollie Web Page Design https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/1626462845029-YJ6ESGVQGLMRG1VLB8VM/defining-needs+copy.png Ollie Web Page Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/f8a2cfd7-668a-4b98-97b1-2cac569f746f/iterating.png Ollie Web Page Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/6719f4f7-5e4e-4b97-b20e-8ccaaf523767/Frame+1.png Ollie Web Page Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/f2e29210-5da8-4af1-b75a-eb7b5fb0e22f/Pages-rest+copy.gif Ollie Web Page Design - Pages for All fresh food recipes Learning resources Reviews https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/78c7580e-8da0-472f-8b9d-437f9f8b3ff8/BDF-All-D+copy.gif Ollie Web Page Design - Pages for Best dog food by breed https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/bc50d67b-d2cb-44d5-88eb-c7bfeaf3e1b2/FreshFood-Recipes.gif Ollie Web Page Design - Pages for Fresh dog food recipes https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/847d91c7-c6c9-4728-8db2-5b42ea3753d6/results.png Ollie Web Page Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/6eed2c3a-ccf0-4366-998b-21ce96cf3c51/responsive-casestudy.jpg Ollie Web Page Design A friendly service to find climbs outdoor Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/bc2b31b9-2cff-4f49-ad02-0c0946690341/hp-feelwell.jpg Ollie Web Page Design A mobile-first online booking experience Read case study https://images.squarespace-cdn.com/content/v1/5e58523651b3306f1dff2bf5/666419f5-d3bd-4ebc-aa95-d54cc1423f7a/ollie-iconography.jpg Ollie Web Page Design Iconography for Ollie View work